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How SEO Works.
Those new to the blogging world may not have heard of SEO and Google rankings. SEO stands for search engine optimization. SEO is how Google ranks your blog post and then decides what page to list your article. Many factors go into this, such as the use of keywords, informative blog content, mobile-friendliness, and correctly working links on your site. Ranking high on Google gets more eyeballs on your work.
Google wants to see content that people are looking for so that they can deliver. Your job is to write well written, informative, long-form blog post for them to use.
About three months into blogging when I realized I was not using SEO. I went back through all of my old articles and started to work on my search engine optimization. First of all, don’t do that! Only because it was a lot of working having to go back and fix the old blog post.
So I took the time and used these tips I learned and was able to rank one of my articles on Page 1 of Google! As you can see in the screenshot, this is much better than page 10 of search results, right 😁!
The 3 Most Common Mistakes are:
Not using long-tail-keywords
As you saw in the screenshot, the article was titled Shiny Object Syndrome: Bad for Bloggers! So I searched “shiny object syndrome bad” in the Google search bar. Well, there are ten pages of information on this topic, and there were over 846,000 results that returned.
If I had titled my article “Shiny,” I probably would have been on page 99999.
You want to use long-tail keywords along with descriptive language so that it makes it easier for you to rank higher on a particular topic.
Not Using Google Search Console.
Google Search Console has helped me so much. This free Google tool helps me to improve my performance and fixes errors found on Google search engines.
When I connected my websites to Google Search Console, I started to receive emails on problems they found with the site that was unacceptable in “Google’s eyes.”
So what had happened “wus”…I had a website that was not working well mobile.
Luckily it was a simple fix, my header was too large, and you would have to scroll sideways to read the entire text. Not cute and annoying. I fixed that! The other thing was I had a broken link on my website that was giving an error message when clicked. Google emailed me to let me know how I could fix this also.
I must point out this is not a one-time thing. Google Search Console is continuously reviewing your site to make sure it is up to par for their search engines. So run, not walk and quickly connect your website to Google Search Console.
Not having the Yoast SEO Plugin.
Advertised as the #1 WordPress Seo plugin, it analyzes the readability of your content, optimizes keywords and suggests ways to improve your search engine optimization. It also makes it super simple and easy by using a stoplight signal system. Red is terrible; yellow is ok, and green means good.
I currently use the free version, but there is a premium version that does much more.
The main errors and suggestions I got were :
- Use H1-H2 Headings and so forth throughout text
- Add a meta description to your post ( as shown in the screenshot this is the text below your title on Google search results. Also use keywords here too. )
- Save images with alt text that describes what the picture is about (makes it easier for Google to read the image.)
- Use internal linking to a related blog post, recommended outbound, and backlinking too.
- Include title, description, and image to link to social sharing sites.
- And improving the use of keywords and phrases throughout my blog post.
You can see how just using these tools alone can increase your Google rankings in so many ways, which undoubtedly helped me to rank on page one of Google search results.
Along with all of the other techy stuff I learned from SEO, the primary key takeaway was to include keywords everywhere!
Keywords, in your title, your meta text, and alt descriptions. Keywords in the first 100 words or your paragraph. Keywords in your URL and image file names. But most importantly switch up the keywords you use in your article by using synonyms or similar wording so that you are not repeating yourself.
Good luck on ranking on page 1 of Google! Comment below what SEO tactics you are using on your blog that has improved your Google rankings!